A report by developer blog Pinch Media has reported that of 30 million iPhone App that are downloaded, very few are used again following download. Very few are even used the next day! Although, 20% of people studied who download free applications, do indeed use them again the next day!
The report also suggests, that if there is a slight decrease in price, demand for that app increases by 130%!!! While an increase will only show a decrease in downloads by 25%.
Pinch Media has hit upon something interesting here. They suggest that only about 5% of apps are suitable for mobile advertising. If you also consider that iTunes themselves say that after 90 days, people still using the same apps is in and around 1%.
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