Has Apple Changed the Mobile Phone?
Posted by: Andy Eircell in iPhone, iPhone Apps, tags: apple, apps, iPhoneYear on year there seems to be technological advances in the mobile phone market. Phones have fast become much more than a tool to simply call and send texts, they are now a part of everyday life. These days, phones control aspects of our lives which was not foreseen even a decade ago.
ArguablyApple revolutionised the mobile phone market with the launch of their ever-popular Apple iPhone and the various versions since its’ release. The iPhone allowed developers and companies alike to develop applications specific to their business. This allows them to reach an audience which have a clear interest in their business by simply by downloading their app for free or for a small charge.
Traditionally before the introduction of the iPhone, phone manufacturersconcentrated on making revenue from the actual hardware of the phone; but the introduction of the iPhone and the complete shift in business models changed this overnight. Manufacturers are now investing more and more money into the software and technological capabilities as this is now where the market is.
People have also become accustomed to having much more technologically advanced handsets than in previous years. This technology is enabling people to stay in connect much easier, with the majority of handsets enabled with Twitter, Facebook and LinkedIn. Coupled that with email capabilities it is now much easier to stay in touch with the world around you.
A new industry has also immerged with new methods of mobile advertising. Many apps allow for small ads to be shown when a person uses an app. This is becoming increasingly popular amongst advertisers and will continue to grow as the mobile market also grows.
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